Methodology

Re-inventing the wheel rarely leads to success.

It can seem difficult to grow your business – especially internationally – if you have not tried it before, or if your true skills do not lie within strategy, sales and marketing. We understand your frustrations because we have been there.

Not only do we and our experts have first hand experience - and battle scars- we have also decided to apply a world-class cook-book. 1CT work closely with the Chasm Institute and use the world-recognized methodologies of Geoffrey Moore, first described in Crossing the Chasm in the 70s. Their strategic go-to-market tools are relevant and practical with regards to most growth companies.

Our best practise tool box include most of the methodologies from Crossing the Chasm, but we have spiced it up with models developed by leading consultant companies and adjusted to suit the software industry.